email_address = "foo@bar.com"
admin_uid = "foo"
new_password = User.objects.make_random_password()
# Create the user.
new_user = User(username=admin_uid, email=email_address)
new_user.set_password(new_password)
new_user.is_active = True
new_user.save()

# Add the user to the brand_specific_admin group
g = Group.objects.get(name='brand_specific_admin')
g.user_set.add(new_user)